Chapter
01
Every home-service shop leaks in the same five places.
Missed calls after hours. Web leads that wait 30 minutes. Dispatchers drowning in intake. Estimates nobody follows up on. A CRM full of dormant customers you already paid to acquire.
Revenue Recovery for Home Services · Midwest USA
Recover the revenueyou’re already losing.
Hades installs a 24/7 revenue-recovery system that captures missed calls, responds to new leads, qualifies customers, books jobs, and reactivates lost opportunities — without hiring another dispatcher. Built for Midwest HVAC, plumbing, electrical, roofing & pest-control operators.
- Missed calls → recovered
- New leads → contacted instantly
- Qualified customers → booked
- Old leads → reactivated
- Dispatcher workload → reduced
Live in 14 days · Managed for you · $50K/yr guarantee
01 /The Revenue Leak Calculator
Pick your trade.
See what you’re actually losing.
Real math — not a guess. Every multiplier below is a published industry benchmark. Pick your trade for credible defaults, then adjust to match your shop.
Your Shop
Slide to adjust
01
Missed calls
Monthly calls × 27% miss rate × 70% booking rate × avg ticket
BrightLocal 2023 home-services benchmarks
/ month
$34,020
/ year
$408,240
02
Slow web-lead response
Monthly web leads × 10-pt booking-rate delta × avg ticket
MIT / InsideSales lead-response study: <5 min = 21× qualify rate
/ month
$5,400
/ year
$64,800
03
Unfollowed estimates
Monthly estimates × 10-pt close-rate lift × avg estimate value
Marketing Donut / SBA — 80% of sales need 5+ follow-ups
/ month
$9,600
/ year
$115,200
04
Dormant customer reactivation
Dormant customers × 8% annual reactivation × avg ticket
Bain customer-retention data applied to home-services CRMs
/ month
$3,040
/ year
$36,480
Total exposed revenue
$624,720/ yr
(~$52,060 every single month)
matches a typical 5-truck HVAC shop
Estimate only. Every multiplier is a published industry benchmark, not a projection. Your actual number will vary with market, seasonality, ad mix and CRM hygiene — we quantify the real figure during your audit.
02 /The Manifesto
Four things every Midwest operator learns the hard way.
Chapter
02
The problem was never lead generation.
You're not short on demand — you're short on capture. The average five-truck shop is walking past $150K+ in booked revenue every single year. Not on ads. On the phone. In the inbox. Between shifts.
Chapter
03
Adding another dispatcher is the wrong fix.
Hiring another human just moves the bottleneck. You need a system that answers in under 60 seconds, qualifies before your team touches it, and books straight to the calendar — all night, every night.
Chapter
04
One system plugs all five leaks.
The Hades Revenue Recovery System™ captures every call, engages every lead, qualifies every job, and reactivates every dormant customer. Live in 14 days. Managed. Guaranteed.
Missed calls recovered◆24/7 intake◆Under 60-second lead response◆Estimates followed up◆Dormant customers reactivated◆Live in 14 days◆Managed for you◆Built in Minneapolis◆
03 /Where Your Revenue Is Leaking
One Revenue Recovery System.
Five revenue leaks.
Every home-service shop leaks revenue in the same five places. Hades installs one system that plugs all five — without adding another dispatcher.
Capture→Respond→Qualify→Book→Recover
01
Missed Calls
Customers call when your team can't answer. Hades answers, qualifies, and books 24/7.
- Voice + SMS agents
- Pricing-aware quoting
- Escalation rules
Plugged by the Hades system
02
Slow Lead Response
A web lead waits 30 minutes for a callback. Hades responds in seconds — before your competitor does.
- Missed-call recovery
- Form → CRM in 2s
- After-hours triage
Plugged by the Hades system
03
Dispatcher Bottleneck
Your dispatcher spends hours answering the same questions. Hades handles repetitive intake and escalates only exceptions.
- Two-way calendar sync
- Smart routing by zip
- Reminders + reschedules
Plugged by the Hades system
04
Unclosed Estimates
You paid to generate the lead, then nobody follows up. Hades: automated follow-up keeps every opportunity alive.
- Twilio / RingCentral
- CRM + QuickBooks
- Zapier replacements
Plugged by the Hades system
05
Dormant Customers
Thousands of previous customers sit inside your CRM. Hades: automated reactivation turns your database back into opportunities.
- Old-lead campaigns
- Maintenance upsell
- Seasonal reactivation
Plugged by the Hades system
One system fixes all five. Live in 14 days. Managed for you.
Book Free Revenue Audit05 /The Cost of Waiting
The average 5-truck shop is bleeding $150K+/year.
Every night the phone rings and nobody answers, every web lead that waits 30 minutes for a callback, every estimate nobody follows up on — that’s the leak. Here’s what a typical 5-truck HVAC audit uncovers:
Missed calls$44,928/yr
Slow web-lead response$31,200/yr
Unfollowed estimates$52,000/yr
Dormant customer reactivation$24,000/yr
Total exposed$152,128/yr
Illustrative math from a real 5-truck HVAC audit. Your numbers will be different.
The Grand Slam
The Hades Revenue Recovery System™
One system. Ten engines. Four bonuses. Live in 14 days.
01
24/7 Missed Call Recovery
Never let a qualified caller hit voicemail again.
02
Instant Lead Response
Web + LSA leads engaged in under 60 seconds.
03
Qualification System
Every lead scored before it hits your dispatcher.
04
Automated Booking
Qualified customers on your calendar without a phone call.
05
CRM & Dispatch Integration
ServiceTitan, Housecall Pro, Jobber, Google Calendar — plugged in.
06
Missed-Call Text-Back
Every miss triggers instant re-engagement.
07
Estimate Follow-Up Engine
Automatic follow-up on every unclosed quote.
08
Dormant Customer Reactivation
Old customers turned back into booked jobs.
09
Revenue Dashboard
Booked jobs, response time, recovery rate — one screen.
10
Continuous Optimization
We tune the system weekly. You don't touch anything.
+Included Bonuses
Bonus 01
Revenue Leak Audit
We quantify exactly where you're losing money before we build a thing.
Bonus 02
Dispatcher Workflow Blueprint
Redesigns exactly what the human handles vs. what the system handles — no team resistance.
Bonus 03
Emergency / After-Hours Mode
Custom handling rules for nights, weekends, holidays, and high-value emergency jobs.
Bonus 04
Old Lead Reactivation Campaign
First 30 days: we run a campaign against every dormant lead in your CRM. Fast wins.
The Implementation Guarantee
Live in 14 days. Or we work free.
If your approved workflow isn’t live within 14 days of receiving the required access and information, we keep working at no additional implementation fee until it is.
Real Scarcity
5 new Midwest operators / month.
Every install includes workflow mapping, integrations, system training, and testing. We onboard five operators a month — not by choice, but by capacity.
Every night this system isn’t running is another night of leakage
See exactly what you’re losing — free 20-min audit.
HQ
Minneapolis, MN
44.98°N -93.26°W
04 /About Hades
The revenue recovery company
for Midwest home services.
Hades is run by operators, not consultants. Our first install was a family HVAC shop in the Twin Cities — the intake system recovered $38k in the first weekend from calls that used to hit voicemail. We’ve been recovering revenue for home-service founders ever since.
Today we work with HVAC, plumbing, electrical, roofing and pest-control teams from Minneapolis to Milwaukee to Kansas City. One mission: help the owner plug the five biggest revenue leaks — without burning out the crew or hiring another dispatcher.
Find
We audit your calls, leads, and CRM to quantify every revenue leak.
Fix
One system plugs missed calls, slow response, follow-up, reactivation.
Optimize
Live in 14 days. Booked-revenue lift by day 90. We keep tuning.
05 /Operator Proof
Midwest owners.
Midwest results.
We were losing 4 jobs a night to voicemail. Hades stood up the automated intake and missed-call text-back in eight days. Booked revenue jumped 2.7x in our first full month.
+2.7x booked revenue
Marcus Halvorsen
Halvorsen Heating & Cooling · Bloomington, MN
HVAC
My dispatcher used to live on her phone. Now the system qualifies every lead, drops it into Housecall Pro, and she just confirms. We ran the shop 3 days last month without her touching intake.
14 hrs/wk saved
Derrick Powell
Powell & Sons Plumbing · Des Moines, IA
Plumbing
After the April hailstorm our phones were unmanageable. Hades’ webhook pipe into our CRM caught 412 leads in 48 hours. We closed more storm work last spring than the prior three combined.
412 leads / 48 hrs
Angela Reimer
Reimer Roofing Co. · Milwaukee, WI
Roofing
I hired Hades expecting a chatbot. I got a whole operations system. Recurring contracts are up 38% and the system upsells termite inspections better than my senior tech does.
+38% recurring MRR
Tyler Briggs
Briggs Pest Defense · Kansas City, MO
Pest Control
06 /20-min Revenue Leak Audit
Find where
you’re leaking.
20-minute audit call — Google Meet or phone. We’ll identify where missed calls, slow response, poor follow-up and dormant customers may be costing you booked jobs. Live availability from our calendar, next 3 days, 7a–9p Central.
Prefer to call?
763-400-6871
Mon – Sun · 7a – 9p Central
Serving the Midwest USA
Your calculated leak →$624,720 / yrauto-attached to this booking ✓
HVAC preset · updated from your calculator inputs
1Pick a time
2Your details